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The book covers the main aspects of science and technology communication today and addresses topical questions such as: Is science journalism necessary at all? Should communication become one of the basic skills of scientists, as compulsory as thinking, testing and experimenting? Should our schools of the future put scientific literacy at the top of the science curriculum? Do we need science critics? Does the coverage of science in the media reflect the choice of the editors or does it accurately mirror the public’s interest? How does one capture the public’s attention when promoting science on local, commercial or entertainment radio? Why would we need standards in science communication? How can we remove any obstacles to communication among researchers and between researchers?